Google Search

The widely popular search engine on the internet that can also be implemented within wesbites.

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Google Custom Search

Embedded Google Search bars work exactly like Google Search, the only difference being that they are now visible on a non-Google website, and information from that site first will show in the search results. However, apart from that, it is quite similar to the regular Google Search. All your searches are still recorded and sent to the "mothership", or in other words the Google database. Your inputs are all saved and linked to your user profile, whether you are signed in or not. This information can be used to analyse your search habits, creating a complete profile of you as a person. Knowing what people are interested in is very valuable to Google since they profit greatly by selling targeted advertisements.

Google's entire business rests on these advertisements, which operate using Google Search data in conjunction with lots of data from other Google Services. It is undeniable that Google is a great search engine in terms of results, hence why many people use it. The massive user base is what allows Google to constantly improve their services. This cements Google's position of power on the internet. If so many people use their products, they could shape the future of the internet by continually adapting their offer, becoming the only viable choice.